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Branding Questionnaire

Get your brand identity

Please enable JavaScript in your browser to complete this form.

Name *

Business name: *

Industry/sector: *

Main products or services: *

What is your business’s story? *

Website (if you have one):

Social media (if you have them):

What do you want to convey with your logo?

Where will you implement the logo?

Through which medium will you advertise your business?

Define your business: *

Online store
Original content (blog, YouTube, etc.)
Service
Food / Restaurant
Technology
Others...

If you selected the "Others" option in the previous question, please specify what your business is about:

Who is your ideal customer? *

What problem or need do you solve for your customers? *

How would you describe your customers’ buying behavior? *

How would you describe your customers? *

Honest
Hardworking
Elegant
Demanding
Relaxed
Outgoing
Serious

Do you already have a name? *

Do you already have a logo? *

What colors do you currently associate with your brand? *

Do you have a slogan or tagline? *

How would you describe your brand’s personality? *

Does your brand have a specific tone of voice? *

Choose the type of logo you prefer: *

Icon: Quick to identify.
Wordmark: Uses the company name as the focal point.
Lettermark: Uses the initial of your company as the main element.

Which of the following font styles do you prefer for your logo? Consider only the style, not the exact typography.

Serif: Elegant, classic, conservative, reliable option.
Sans Serif: Modern, clean, helps create a minimalist design.
Bold: Bold, unique, confident option.
Italic: Unique and elegant, but very risky option.
Handwritten: Informal and artistic option.
Decorative: Stylish, distinctive, dramatic option.

Choose the design style that suits your business: *

Classic
Creative
Elegant
Friendly
Futuristic
Industrial
Modern
Abstrac
Minimalist
Collage
Strength
Relaxed

Who are your main competitors? *

What makes your business different from the competition? *

Is there anything you like about your competitors’ branding? *

What do you want to achieve with this branding project? *

What emotions do you want your brand to evoke in your audience? *

What identity elements would you like to have? *

Business Cards
Letterhead
Folder
Envelope
Email Signature
Prescription Pad
Flyer
Thank You Card
Label
Others

If you selected "others" in the previous answer, which one would it be?

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