ADS ON GOOGLE (GOOGLE ADWORDS) – CAMPAIGN MANAGEMENT
Google Adwords is a pay-per-click system, it aims to bring quality traffic to a website quickly and efficiently. As long as the campaign is strategically planned and optimized.
Adwords works through bidding, it is invested in different related keywords in which you want to appear when performing a search. Paying for each click that users give on the ad. This allows you to reach a specific market to attract potential customers since you have total control of the keywords.
AdWords advertising not only appears as a result of a Google search, but also on those web pages that support ads sponsored by AdSense, when the content of these websites is related to that of the client, ads may also appear on YouTube and in Gmail among others. This is known as the display network.
To achieve the main positions in search engines there are two ways to achieve it, organic positioning (SEO) and Adwords advertising. Organic positioning is achieved through the creation of quality and optimized websites. It is necessary to consider both the technical development and the content of the page, the navigation must be interactive and attractive. The content must be of interest to users and include keywords commonly searched for by users.
On the other hand, you can optimize your position through adwords advertising. They are found at the top of the search and next to the organic results. These have a cost per click and for this reason different parameters are taken into account for their creation. These advertising campaigns must be strategically designed to segment the company’s public and the keywords related to the company’s line of business, product or service.
When managing Adwords campaigns we ensure that we optimize resources to achieve the expected reach with the predestined investment. We configure the necessary parameters for the administration of your Adwords campaign, offering periodic reports for evaluation of results, and modifications for the continuous improvement of the scope and profitability of the publications.
By optimizing and managing Adwords you can make it easy for people looking for related products or your service to find you. Currently, Internet search engines are the most used tools to find products or services, which is why it is of the utmost importance to hire highly professional services for the management of Adwords campaigns.