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ADS ON GOOGLE (GOOGLE ADWORDS) – CAMPAIGN MANAGEMENT
What is Google Ads (Adwords)?
This tool allows you to get exposure in the first places of search engines. When users search for services or products related to the business activity.
Google Adwords is a pay-per-click system, it aims to bring quality traffic to a website quickly and efficiently. As long as the campaign is strategically planned and optimized.
Adwords works through bidding, it is invested in different related keywords in which you want to appear when performing a search. Paying for each click that users give on the ad. This allows you to reach a specific market to attract potential customers since you have total control of the keywords.
AdWords advertising not only appears as a result of a Google search, but also on those web pages that support ads sponsored by AdSense, when the content of these websites is related to that of the client, ads may also appear on YouTube and in Gmail among others. This is known as the display network.
MANAGING GOOGLE ADWORDS CAMPAIGNS
To achieve the main positions in search engines there are two ways to achieve it, organic positioning (SEO) and Adwords advertising. Organic positioning is achieved through the creation of quality and optimized websites. It is necessary to consider both the technical development and the content of the page, the navigation must be interactive and attractive. The content must be of interest to users and include keywords commonly searched for by users.
On the other hand, you can optimize your position through adwords advertising. They are found at the top of the search and next to the organic results. These have a cost per click and for this reason different parameters are taken into account for their creation. These advertising campaigns must be strategically designed to segment the company’s public and the keywords related to the company’s line of business, product or service.
When managing Adwords campaigns we ensure that we optimize resources to achieve the expected reach with the predestined investment. We configure the necessary parameters for the administration of your Adwords campaign, offering periodic reports for evaluation of results, and modifications for the continuous improvement of the scope and profitability of the publications.
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ADWORDS ARE MEASURABLE AND FLEXIBLE
It is an extremely flexible marketing platform. Campaigns can be easily customized to target specific users online. You can target people in different locations, people using different devices, and people on different websites owned by Google, such as the Google search engine, YouTube, and other content websites where Google ads appear.
CONTROL IN YOUR ADVERTISING INVESTMENT
Budgets can also be set according to how much you are willing to spend on this type of advertising. Examples of this include setting daily budgets and limits on how much you are willing to spend on clicks for specific keywords.
RETURN OF INVESTMENT
Unlike other marketing strategies, you only pay for the ads that are clicked. Once you optimize your AdWords campaigns, you get a high return on investment, even higher than other marketing strategies. This is because when finding the areas with the highest results and return on investment, efforts and budgets must be focused on strengthening them.
By optimizing and managing Adwords you can make it easy for people looking for related products or your service to find you. Currently, Internet search engines are the most used tools to find products or services, which is why it is of the utmost importance to hire highly professional services for the management of Adwords campaigns.
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